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Mastering the Art of Copywriting... with Defne Gencler
Manage episode 395911323 series 3543566
Jeffro에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeffro 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Defne Gencler is a marketing professional who understands the importance of clear and effective copy on a website. She has seen many businesses make the mistake of putting too much focus on design and development, while neglecting the significance of well-crafted copy.
Jeffro and guest Defne Gencler discuss the importance of effective copywriting and messaging in the digital space. Defne, an experienced copywriter and founder of Laurel Leaf, shares her valuable insights into crafting compelling marketing copy and connecting with your target audience.
From the common mistakes small businesses make with their website copy to the impact of chat GPT on copywriting, this episode is filled with practical advice for improving website messaging.
Takeaways:
- Know your target customer.
- Focus on connecting with the prospect.
- AI is not as good as a human copywriter.
Connect with Defne Gencler:
Website: https://www.laurelleaf.co
Calendly: https://calendly.com/defnegencler/copy-audit
Connect with Jeffro:
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb
Timestamps:
00:00 Website copy often overlooked, impacting user engagement.
03:40 Identify ideal client for sustainable business growth.
09:08 Consider opportunity cost of using Chat GPT.
12:10 Created tone of voice guide for travel agency.
13:23 Avoid business jargon for better communication.
Free Website Evaluation: FroBro.com/Dominate
48 에피소드
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