S01:E09: Steering sales and marketing innovations at GSK EA – Dr. Githinji Gitahi on #DDwithMaqC
Manage episode 315857725 series 3295759
Be it creating a pyramid of influence that breaks down the science of medication into believable messages by communities across the country, or working with comedians (#redykullas on #redkorna) to increase brand awareness for painkillers, Dr. Githinji explains in this episode how he went full throttle into innovative #experiential #marketing that drove sales significantly during his short stint at #GSK – all while enrolled for an MBA at USIU. Watch the entire #DDwithMaqC™ series featuring Dr. Githinji Gitahi on YouTube.
At #DDwithMaqC™, leaders and practitioners in the development, global health, impact investing, human rights, social justice fields share their stories, journeys, inspirations, and aspirations in life and careers. The unscripted auto-biographical approach allows for deep reflections on lessons and issues. One conversation at a time, one story at a time, we amplify unsung voices experiences, share solutions, and causes, provide examples and insights that explain and humanize development in a way that helps “us” and “others” to “get it” or “plug-in”, as relevant.
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