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Ashley Kramer (GitLab) - How to shape a “customer-first” marketing organization
Manage episode 374947640 series 2661012
Destination CMO, Vincent Phamvan, and Caroline Pickens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Destination CMO, Vincent Phamvan, and Caroline Pickens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
From engineer to Chief Marketing Officer, our guest this week on Destination CMO brings a unique technical perspective to marketing leadership. Ashley Kramer is the Chief Marketing and Strategy Officer at GitLab Inc. She sits down with Vincent to share how her experience in marketing, product, and technology has enabled her to position GitLab as the leading DevSecOps platform for software innovation. In this episode you’ll hear about Ashley's passion for solving the challenge of positioning and messaging software platforms to technical audiences. Vincent and Ashley also discuss how the current economic environment in tech can inform or change how CMOs should approach marketing. Prior to her CMO role at Gitlab, Ashley developed go-to-market strategies at companies like Alteryx, Tableau, Amazon, and Oracle. On the podcast she shares her advice to other CMO’s about how to shape a “customer-first” marketing organization.
Follow Ashley on LinkedIn https://www.linkedin.com/in/ashleyekramer/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
Stream more episodes at https://destinationcmo.com/
Podcast produced by https://www.freshpickedstudio.com/
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