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"Behavioural Science: The missing link in design?" - DesignOpsAligned - Act 1 Scene 04 - Will Trump
Manage episode 440560209 series 3601465
DesignOpsn Aligned에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 DesignOpsn Aligned 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, we interview behavioural scientist Will Trump about integrating behavioural science into UX design. We explore how applying psychological principles helps shape human behaviour in design. We discuss the COMB model (Capability, Opportunity, Motivation, Behavior) as a framework for creating persuasive experiences and emphasize the importance of motivation alongside good UX. We delve into ethical considerations, the benefits of treating customers well, and how behavioural science enhances messaging and choice architecture. We also offer advice for UX researchers looking to transition into behavioural science by educating themselves and adopting a behavioural scientist’s approach.
In this episode, we explore:
- What is Behavioral Science? Understanding how humans behave and applying psychological principles to design environments that shape behaviour.
- Beyond Good UX: Motivation is as crucial as usability in influencing user behaviour.
- The COMB Model: Delving into the Capability, Opportunity, Motivation, Behavior framework for designing persuasive experiences.
- Ethical Considerations: The importance of honesty and integrity when applying behavioural science in design.
- Customer Empathy: Grasping the underlying drivers of behaviour, including subconscious factors users might not express.
- Collaborative Synergy: How behavioural scientists and designers can work together to overcome behavioural barriers.
- Transitioning Roles: Tips for UX researchers looking to incorporate behavioural science into their practice.
Chapters
00:00 - Introduction and Background
02:19 - Definition and Application of Behavioral Science
04:22 - The Importance of Motivation in Design
09:14 - Ethics in Behavioral Science and Design
12:11 - Treating Customers Well for Business Benefits
17:26 - Collaboration between Behavioral Scientists and Designers
22:23 - Understanding the Underlying Drivers of Behavior
24:53 - The Importance of Customer Empathy in Research
28:39 - Transitioning from UX Research to Behavioral Science
4 에피소드
공유
