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Ep#20: The Desirability Lens - Will anyone actually buy it?
Manage episode 393637576 series 3444958
Dr. Dani Chesson and Designer Peter Allan, Dr. Dani Chesson, and Designer Peter Allan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dr. Dani Chesson and Designer Peter Allan, Dr. Dani Chesson, and Designer Peter Allan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The third of a three-part series on the three lenses of design thinking, this episode explores the desirability lens.
In this episode, you will be able to
- understand what desirability means and why it is important
- learn the techniques Design Thinkers use to identify desirability
- hear real-world examples of how to put desirability into practice
So, let's dive in to explore how the desirability lens helps to create solutions that people will actually buy.
챕터
1. Ep#20: The Desirability Lens - Will anyone actually buy it? (00:00:00)
2. Exploring Desirability in Design Thinking (00:00:07)
3. The Important of Context (00:15:11)
4. Examples of How Desirability Leads to Better Products (00:21:00)
5. Understanding Desirability and Practicing (00:39:57)
6. Desirability and Social Norms (00:49:47)
54 에피소드
공유
