Customer feedback for product decisions: Steps BEFORE you create a survey
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Ever wondered why your surveys rarely yield actionable insights? Join me on the Design for Outcome podcast as I share how to craft surveys that genuinely inform your product roadmap and feature decisions. I'll teach you how to get beyond superficial data collection to gather meaningful customer insights that can drive innovation and validate your design ideas. Learn how to leverage existing customer interactions, from sales inquiries to public reviews, and discover the untapped value of competitive analysis in understanding your market landscape.
This episode is a treasure trove for UX designers and product managers alike. We'll clarify the importance of setting clear objectives when seeking customer input and outline a two-step approach to gathering and validating ideas. Whether you're working for a successful SaaS company or any other business, these actionable steps will help you make smarter, customer-centric decisions. Tune in to elevate your UX design strategies and transform customer feedback into impactful product enhancements.
Do you want to advance your skills as a UX Designer? Check out my online courses and coaching offerings on my website: www.designforoutcome.com
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