Michael Alatsaris - Find a Market in the Gap E140

DENTOLOGY - The Business of Dentistry

In this week’s episode of Dentology, Chris and Andy chat to Michael Alatsaris.

Michael is a dentist and founder of Ergoprox, the world’s first toothbrush designed for teeth next to dentures and large gaps.

In this episode, Michael chats about his early career, what drove him to study dentistry and his time spent as a dental practice owner running a private practice for some 9 years before he decided to sell up.

At this point, Michael’s career ‘took off’ in a completely different direction as he became a pilot and from there, he also took time to focus on his passion for product design which resulted in the development of the Ergoprox Toothbrush.

Michael talks about Ergoprox, the approach he took to bringing a new product to the market and how the business has grown to date with the toothbrush now generally available in dental practices across the UK.

Topics:

- Tell us about your early career

- What drove you to study dentistry

- Did dental school equip you well for being a dentist?

- Being a practice owner

- Why did you decide to sell your practice?

- Being an airline pilot

- Foscusing on product design

- The launch of Ergoprox

- What is the Ergoprox Toothbrush and what problem does it solve?

- How big is education when designing innovative products like this?

- Is the toothbrush now a generally available product in the UK?

- Would you change anything about your career to date?