The Death of the SDR with Nelson Gilliat

Demand & Ops Unboxed with Travis L. Scott

Travis L. Scott에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Travis L. Scott 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 44:28

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Nelson Gilliat is the author of the book The Death of the SDR: and the Birth of Buyer-Centric Revenue.
We discussed the following topics:

The Buyer-Centric Revenue Model vs the Predictable Revenue Model: is the Predictable Revenue model outdated?
Why the Predictable Revenue Model no longer works
The difference between bad marketing and good marketing
How embracing the good marketing that's laid out can catapult your marketing career
If you're an entrepreneur and starting a company or recently launched, should you build a marketing team first or a sales team?

From a recruitment marketing standpoint, just replace the term SDR with Sourcer and AE with Recruiter and everything Nelson talks about is applicable to the outdated way in which companies hire.
Where to find Nelson: LinkedIn
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Where to find Ali: LinkedIn, Twitter, Simple Strat
Where to find Travis: LinkedIn, Twitter, RainierDigital
The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
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#Business #Marketing #Travis L Scott