TWIG #337 Supercell's AI Ruse and Microsoft’s Muddled Xbox Strategy

Deconstructor of Fun

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3M ago 1:03:17

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We discuss Believer’s potential survivor, the layoffs at Mind’s Eye, and Netflix’s surprising decision to axe key mobile titles. But the real meat is Supercell: what the hell is going on in Helsinki? From performance stagnation to communication silence, we unpack the company’s evolving strategy—or lack thereof.

Also on deck: Riot’s dev woes, Microsoft’s muddled Xbox strategy, and what YouTube’s 20th anniversary tells us about the future of game content. We wrap with a look at emerging trends in mobile and Steam that could define the back half of 2025.

02:13 Shills
02:57 Meta Marketing Summit Experience
07:41 Gamescom
09:58 Believer Startup Update
10:52 Mind's Eye Layoffs
12:17 Netflix Mobile Games Removal
16:49 Supercell's Strategy and Performance
31:51 Supercell's Communication Strategy
36:05 YouTube's 20th Anniversary and Gaming Highlights
38:12 Riot Games' Development Challenges
43:17 Microsoft's Xbox Strategy Critique
52:58 Emerging Trends in Mobile and Steam Games

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