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Carrie Nixon and Rebecca Gwilt, Carrie Nixon, and Rebecca Gwilt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carrie Nixon and Rebecca Gwilt, Carrie Nixon, and Rebecca Gwilt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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DHI Favorite: Understanding Digital Health's ROI with Charm Economics Founder Adam Block, PhD

28:57
 
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Manage episode 374993818 series 2934463
Carrie Nixon and Rebecca Gwilt, Carrie Nixon, and Rebecca Gwilt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carrie Nixon and Rebecca Gwilt, Carrie Nixon, and Rebecca Gwilt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Carrie, Rebecca, and Adam discuss:

  • Why digital health startups need to calculate ROI
  • What types of organizations to consider targeting as customers
  • What range of ROI Adam sees digital health companies produce
  • How to supercharge success by creating value pathways

Key Takeaways:

  • When you’re pitching to a CFO, they’re going to be looking for the answer to two questions: 1.) Are you going to bring my organization more revenue? 2.) Are you going to reduce the overall cost structure across my organization? You need to have a clear cut answer. CFO’s tend to be calculation-oriented people.
  • There are five types of organizations you can target as customers:
    • Health plans
    • ACOs (Accountable Care Organizations)
    • Hospitals
    • Employer groups
    • Self-insured employers
  • The ranges of ROI for digital health companies can go as low as 2x to as high as 20x or 30x, depending on the estimates that are used.
  • Create value pathways. Think about how your digital health company is going to lead to potential overall additional revenue or additional savings for your clients. Write it out and add it into your demo.

“Pricing is a bit of an art but I’m a believer that ROI should be driving what your pricing is.” - Adam Block

Connect with Adam Block:

Website: https://www.charmeconomics.com/

LinkedIn: https://www.linkedin.com/in/adameblock/


Learn more from Carrie and Rebecca:

Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights

Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/

Website: https://nixongwiltlaw.com/


Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/

Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/

NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/

  continue reading

65 에피소드

Artwork
icon공유
 
Manage episode 374993818 series 2934463
Carrie Nixon and Rebecca Gwilt, Carrie Nixon, and Rebecca Gwilt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carrie Nixon and Rebecca Gwilt, Carrie Nixon, and Rebecca Gwilt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Carrie, Rebecca, and Adam discuss:

  • Why digital health startups need to calculate ROI
  • What types of organizations to consider targeting as customers
  • What range of ROI Adam sees digital health companies produce
  • How to supercharge success by creating value pathways

Key Takeaways:

  • When you’re pitching to a CFO, they’re going to be looking for the answer to two questions: 1.) Are you going to bring my organization more revenue? 2.) Are you going to reduce the overall cost structure across my organization? You need to have a clear cut answer. CFO’s tend to be calculation-oriented people.
  • There are five types of organizations you can target as customers:
    • Health plans
    • ACOs (Accountable Care Organizations)
    • Hospitals
    • Employer groups
    • Self-insured employers
  • The ranges of ROI for digital health companies can go as low as 2x to as high as 20x or 30x, depending on the estimates that are used.
  • Create value pathways. Think about how your digital health company is going to lead to potential overall additional revenue or additional savings for your clients. Write it out and add it into your demo.

“Pricing is a bit of an art but I’m a believer that ROI should be driving what your pricing is.” - Adam Block

Connect with Adam Block:

Website: https://www.charmeconomics.com/

LinkedIn: https://www.linkedin.com/in/adameblock/


Learn more from Carrie and Rebecca:

Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights

Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/

Website: https://nixongwiltlaw.com/


Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/

Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/

NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/

  continue reading

65 에피소드

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