Alasdair Crawley says sports business is at a crossroads...

Dave Wakeman's The Business of Fun Podcast

I have a good conversation for you today with Alasdair Crawley from FanBase.

We had a great time talking about sports business including:

• Why sports business is at a crossroads.
• The challenge of getting the basics right.
• Data v. research
• Balancing the short term and long term in fanbase building.
• The power of experience...

And, much more.

I'm going to be on tour this year...

On sales will be available on my website in a few days, but you are a listener of the podcast so I want to let you know first.

I've rebuilt 'Fans for Life' for 2024 and it is better than ever.

I'll be hosting two sessions:

• Wednesday, September 4, 2024 in NYC.
• Tuesday, 19 November 2024 in Melbourne.

Obviously, these sessions coincide with the 2024 Pearl Jam world tour...but if they didn't, what would I even be doing?

I'll get the full details up in the next few days, but we are going to cover things like:

• Developing insights and understanding of the market using free and publicly available data.
• How to balance pricing, brand, and sales to achieve the maximum impact of your fan building efforts.
• Establishing your brand so that your fans have an identity to latch onto.
• The fan lifecycle and how to understand that so you can maintain a relationship with your fans, even in down times.

And, more...

Send me a note with the city you are interested in and I'll do a pre-sale for 'The Business of Fun' listeners...

[e-mail]

I'll also be in London from 28 June to 8 July...

A mix of business and pleasure with the Pearl Jam concert at Tottenham Hotspur Stadium, The National at Crystal Palace Park, and, hopefully, Wimbledon.

But I also want to set up a time for us to get together and have a pint or a drink. Let's tentatively schedule it for 2 July, Tuesday.

Thank you for being here and listening.

I want your voice to be a bigger part of the podcast going forward. So send me your questions, ideas, guest suggestions, and other feedback...on social media, in the Slack Channel, or via email.

Get 'Talking Tickets' if you don't already at: http://TalkingTickets.Substack.com