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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
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Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES
Manage episode 422964530 series 3497847
Sima Vasa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sima Vasa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods.
Key Takeaways:
(00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not just to validate but to inspire.
(04:53) Luck and timing played a significant role in GOODQUES’ early success.
(07:00) Considering every individual involved in the research process is crucial.
(07:42) The foundation of human-centricity at GOODQUES, from brief to delivery.
(14:30) Crafting questions in colloquial language leads to better responses.
(22:42) Casting moderators who resonate with respondents improves insights.
(26:13) Understanding different disciplines while being an expert in one is key.
(30:00) Saying no to projects that don’t fit maintains focus and quality.
Resources mentioned:
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#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
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