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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
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Leading Through Innovation and Insight with Chris Havemann of RealityMine
Manage episode 408970409 series 3497847
Sima Vasa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sima Vasa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection.
Key Takeaways:
(01:18) The beginnings of Chris Havemann’s entrepreneurial journey.
(02:12) Chris transitioned from a corporate career to starting his own business and pivoted from the mobile channel to Research Now.
(03:09) The growth and success of Research Now and Chris’s personal break before joining RealityMine.
(08:27) RealityMine’s focus is on revealing real-life behaviors through passive metering technology.
(10:04) The significant role mobile device usage plays in understanding consumer behavior.
(14:05) Discussion on the insights industry’s approach to respondent experience and the potential for AI to transform data analysis.
(17:25) RealityMine appoints a chief AI officer and the impact of AI on the insights industry.
(21:04) Scenario planning for the future use of AI and synthetic data in market research.
(23:01) Chris Havemann’s perspective on the future of advertising and the concentration of media power.
Resources Mentioned:
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#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
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