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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
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How SAP’s Data-Driven Approach Fuels Customer Experience Innovation with Kai Stübane
Manage episode 442981764 series 3497847
Sima Vasa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sima Vasa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode, host Sima Vasa talks to Kai Stübane, Solution Chief Revenue Officer for SAP CX for Middle and Eastern Europe, about the evolving role of customer experience (CX) in driving business success.
Key Takeaways:
(00:06) Kai’s journey from PwC to SAP.
(01:21) CX covers all customer touchpoints.
(03:33) SAP uses data to improve CX.
(05:48) CX boosts top-line revenue.
(09:00) Global shift toward automation and self-service.
(13:03) Personalization is critical to customer satisfaction.
(16:48) AI’s growing role in customer experience.
(17:45) Focus on CX leads to market growth.
(21:00) Clean data is crucial for AI and automation.
Resources Mentioned:
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#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
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