3 Ways to Deal with a Gatekeeper in Sales

Data-Driven Selling By Sales Insights Lab

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Every salesperson knows how it feels to get stonewalled by a gatekeeper in sales. Gatekeepers keep many salespeople up at night, and for good reason: If you can’t get past the gatekeeper, then you can’t make the sale. It’s as simple as that.

Strangely, gatekeepers are usually the nicest people you’ll interact with at a company. They know how to innocently ask dreaded questions like, “May I ask what this call is about?” and “Is my boss expecting your call?” Then, they’ll sweetly tell you that your prospect isn’t available right now—but they’ll happily take a message.

Dead-end interactions like this are the bane of every salesperson’s existence. But, luckily, there are three proven ways to get past the gatekeeper—and through to your high-level prospect.

In this video, I’m going to show you exactly how to deal with a gatekeeper in sales.

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