Amit Sharma: Mentorship with Pradeep Sarkar, Directing Iconic Ads, & Films like Badhaai Ho & Maidaan

Cyrus Says

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3M ago 1:00:51

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Welcome to Cyrus Says!
In this episode of Cyrus Says, Cyrus sits down with the powerhouse director Amit Sharma, the man behind some of India’s most impactful ads and films. From humble beginnings in Delhi to founding Chrome Pictures with Aleya Sen and Hemant Bhandari, Sharma shares how he got his start under the mentorship of Pradeep Sarkar. With over 6000 ad campaigns under his belt, including the beloved Google Reunion ad and the Cannes-winning Silent National Anthem, Amit’s journey in advertising is as inspiring as it is iconic.
The conversation dives into his shift to filmmaking, where he directed hits like Badhaai Ho, which earned a National Film Award,. Sharma also shares insights on Maidaan, his latest film based on Syed Abdul Rahim’s legacy in Indian football, highlighting the coach’s struggles, triumphs, and his journey with the Indian team to the Olympics and Asian Games.
This episode is a must-listen for anyone interested in the creative world!
00:00 - Cold Open
00:58 - Warming Up
02:03 - Early Life
04:50 - Working with Pradeep Sarkar
14:30 - Birth of Chrome Pictures
17:46 - Recognition
22:21 - Google Reunion Ad Film
25:04 - Silent National Anthem Film
29:45 - Break
30:45 - ABBY Awards
33:15 - Venturing into Feature Films
35:15 - Badhai Ho
40:23 - Maidaan
58:58 - AMA Fans
1:03:46 - Next Episode
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