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Michael Krigsman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michael Krigsman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Seth Godin on Strategy - Hard Talk and Painful Truths (CXOTalk #858)

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Manage episode 451479421 series 1431021
Michael Krigsman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michael Krigsman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Are your marketing efforts falling flat? You're probably focusing on tactics, not strategy. Join marketing guru Seth Godin and Michael Krigsman on CXOTalk to dissect the critical difference between strategy and tactics, revealing why most companies miss the mark and how to build a winning, long-term approach.
In this discussion, Seth exposes the pitfalls of chasing short-term gains and neglecting the underlying philosophy that drives successful marketing. He shares real-world examples of companies like Google, Yahoo, Netflix, and Starbucks, illustrating how a clear strategy can make or break a business.
Discover how to:

Define your core strategy: Move beyond vague mission statements and identify the fundamental "why" behind your business.
Understand invisible systems: Learn to recognize the underlying forces shaping your market and how to leverage them for growth.
Empower your team: Connect your strategy to everyday actions and inspire your team to contribute meaningfully.
Embrace the smallest viable audience: Focus on building a passionate core audience to amplify your message.
Leverage technology effectively: Avoid chasing the latest tech trends. Use technology strategically to advance your core strategy.
Tell compelling stories: Connect with your audience emotionally and create resonating narratives.
This episode is a must-watch for CEOs, CMOs, marketing professionals, and anyone looking to build a sustainable and impactful business. Don't just get the word out—make a real difference.
🔷 Subscribe: www.cxotalk.com/subscribe
🔷 Read the summary and key points: https://www.cxotalk.com/episode/strategy-with-seth-godin-hard-talk-and-painful-truths
🔷 LinkedIn: www.linkedin.com/company/cxotalk
🔷 Twitter: twitter.com/cxotalk
Please like, share, and comment below if you found this video valuable. We'd love to hear your thoughts!
#marketingstrategy #marketingtactics #businessstrategy #sethgodin #cxotalk #leadership #innovation #technology #digitalmarketing #storytelling
  continue reading

509 에피소드

Artwork
icon공유
 
Manage episode 451479421 series 1431021
Michael Krigsman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michael Krigsman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Are your marketing efforts falling flat? You're probably focusing on tactics, not strategy. Join marketing guru Seth Godin and Michael Krigsman on CXOTalk to dissect the critical difference between strategy and tactics, revealing why most companies miss the mark and how to build a winning, long-term approach.
In this discussion, Seth exposes the pitfalls of chasing short-term gains and neglecting the underlying philosophy that drives successful marketing. He shares real-world examples of companies like Google, Yahoo, Netflix, and Starbucks, illustrating how a clear strategy can make or break a business.
Discover how to:

Define your core strategy: Move beyond vague mission statements and identify the fundamental "why" behind your business.
Understand invisible systems: Learn to recognize the underlying forces shaping your market and how to leverage them for growth.
Empower your team: Connect your strategy to everyday actions and inspire your team to contribute meaningfully.
Embrace the smallest viable audience: Focus on building a passionate core audience to amplify your message.
Leverage technology effectively: Avoid chasing the latest tech trends. Use technology strategically to advance your core strategy.
Tell compelling stories: Connect with your audience emotionally and create resonating narratives.
This episode is a must-watch for CEOs, CMOs, marketing professionals, and anyone looking to build a sustainable and impactful business. Don't just get the word out—make a real difference.
🔷 Subscribe: www.cxotalk.com/subscribe
🔷 Read the summary and key points: https://www.cxotalk.com/episode/strategy-with-seth-godin-hard-talk-and-painful-truths
🔷 LinkedIn: www.linkedin.com/company/cxotalk
🔷 Twitter: twitter.com/cxotalk
Please like, share, and comment below if you found this video valuable. We'd love to hear your thoughts!
#marketingstrategy #marketingtactics #businessstrategy #sethgodin #cxotalk #leadership #innovation #technology #digitalmarketing #storytelling
  continue reading

509 에피소드

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