Manage episode 304418565 series 2652590
Player FM과 저희 커뮤니티의 Will Laurenson 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
"As a business owner, you put your blood, sweat, and tears in your business. It's so easy to be super defensive about your product or your service. It's really important to remember that they don't care about that. They just care about figuring out whatever their issue is."
In episode 80 of the Customers Who Click podcast, I had an invigorating chat with Andrew Lees, Founder of Stoke Ventures and Co-founder of Maholla Products, a company that creates the Grassracks brand. We talked about how to build trust with your customer, simple steps to differentiate your brand through better customer service, and how affiliate marketing and Pinterest can help boost your online sales.
Trust is the hardest thing to cultivate with your customers online particularly because online stores are so easy to create. Unlike physically in a seminar/trade show, customers don’t see who is selling them products or can’t always try those products before buying.
It’s important to understand what trust is for online customers and how you can create a sufficient level of trust in your relationship with them. The two easy ways to do that are:
- learning from brands like Amazon and Starbucks
- piggybacking on someone else’s trust with their audience by making them your affiliates
Andrew Lees is the Founder and CEO of Stoke Ventures where he helps entrepreneurs launch and scale their products online. If you have heard of Grassracks, Andrew is the Co-founder & CEO of Maholla Products, the creators of the Grassracks brand. He is also the co-host of the podcast That Entrepreneur Life which is a podcast about entrepreneurship that takes you from idea to launch and beyond.