Episode 24 - The Bots are Killing it! What they DON'T Do That Humans Screw Up?

Customer Secrets

Online sales increase every year, while offline sales stagnate. Obviously, the A.I. bots are doing something right. Not so obvious is what they don't do that humans are. The question should be: "What are we as humans doing that is screwing up our chances of making the sale?"

This is a question that few people are asking. The reason they don't ask, is that if we find out the real answer, and it goes against everything we've been taught, it is going to cause us a lot of embarrassment.

We're not here to embarrass you. We're here to help you make more sales. But in order to do that, we need to confront the assumptions we've been making about the sale process, and test them to see if they are really true. Today you'll hear for the first time -- a specific bedrock sales principle that everyone assumes to be true -- put to the test. It is radical and counter-intuitive. And if you say it out loud, other salespeople will think you're absolutely crazy. Fortunately, nobody will know you've listen to this episode, so you'll be able to try the little experiment that we propose to see if it will work for you.

You may not agreee. That is OK. Today we just want you to challenge a widely-held assumption about sales. Buckle up cowboy. This is a rough ride.