Are You Focusing on the Right Things to Grow & Win? (How Desired Business Outcomes Affect Marketing Measures, Metrics, & KPIs)
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on March 12, 2023 02:12 (). Last successful fetch was on November 21, 2022 11:54 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 306721375 series 2832365
So, what does it take to "win" in business? To answer that question, one must clearly define what "winning" looks like. Do you have specific business outcomes established to measure success or failure? In this episode, Laura Patterson, President at VisionEdge Marketing, offers experienced insight to help answer these questions and help business leaders understand how to employ their marketing teams and agencies to deliver to improve business outcomes, not increase marketing outputs. This is a great follow-up to our most recent episode with Stacey Ackerman and the discussion around Agile Marketing. Be ready to take notes.
58 에피소드