How qualitative data improves your CRO strategy

CRO.CAFE Deutsch

Technologie Business Marketing CRO.CAFE / Guido X Jansen Michael Witzenleiter Yvonne Teufel Benutzerfreundlichkeit Webshop Conversion Rate E-Commerce Customer Experience

CRO.CAFE / Guido X Jansen, Yvonne Teufel, and Michael Witzenleiter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 CRO.CAFE / Guido X Jansen, Yvonne Teufel, and Michael Witzenleiter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 32:54

MP3•에피소드 홈

Qualitative vs. quantitative data analysis? Today we are talking with Scott Voigt, co-founder and CEO of Fullstory about how qualitative data analysis helps you to drive conversions. Scott tells us why a solid data basis is so important for optimizing websites or apps and how a digital experience intelligence platform can help you optimize your conversion rate. He also talks about current trends in customer journey optimization.Of course, we asked Scott for book recommendations - here are his tips:

Working Backwards, Colin Bryar, Bill Carr
Who: The A Method for Hiring, von Geoff Smart, Randy Street

Guest: Scott Voigt URL: https://de.cro.cafe/guest/scott-voigt

52 에피소드