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Complex Systems Group, LLC and Critical Point에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Complex Systems Group, LLC and Critical Point 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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He Broke Turkish Twitter - Abhijit Mehta

1:05:58
 
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Manage episode 402344521 series 3501155
Complex Systems Group, LLC and Critical Point에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Complex Systems Group, LLC and Critical Point 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Kevin Riggle interviews Abhijit Mehta, who tells how one tiny dot made almost made a massive difference to Twitter's Turkish ad revenue.

Abhijit's Twitter: https://twitter.com/AbhijitCMehta
Abhijit's LinkedIn: https://www.linkedin.com/in/mehtaabhijit/

Chapters:

  • (00:00) - Intro
  • (01:25) - How did you find yourself in a place where you could break production?
  • (08:53) - Akamai & the 'aha' moments of product development
  • (15:30) - Google & the Google culture
  • (17:35) - Twitter & what's the difference between brand ads and direct-response ads?
  • (23:58) - How Twitter made its money
  • (27:58) - Re-architecting the fundamental ad platform at Twitter
  • (32:35) - "We had to be really careful!"
  • (34:48) - "There's something really weird happening in Turkey"
  • (37:49) - The meaning of scale
  • (41:02) - "Well we'd thought of all the horses, so we started looking for zebras"
  • (43:48) - "So here's what happened"
  • (49:30) - "So this will work fine almost everywhere"
  • (53:51) - How do you roll things like this out safely?
  • (59:56) - "In general I'm an optimist, there's exciting things to come"
  • (01:03:52) - Thanks & CTAs

Credits:

Emoji artwork is provided by Emojitwo (https://emojitwo.github.io/), originally released as Emojione 2.2 (https://www.emojione.com/) by Ranks.com (http://www.ranks.com/) with contributions from the Emojitwo community and is licensed under CC-BY 4.0 (https://creativecommons.org/licenses/by/4.0/legalcode).

Intro & outro - "Senpai Funk" by Paul T. Starr. Used with permission.
https://soundcloud.com/ptstarr

Critical Point logo and wordmark designed by Timothy James Lopez.
https://www.behance.net/lopeztimes

Critical Point logo and wordmark copyright ⓒ 2020 Complex Systems Group, LLC. All Rights Reserved.

Produced by Complex Systems Group LLC (https://complexsystems.group).

  continue reading

10 에피소드

Artwork
icon공유
 
Manage episode 402344521 series 3501155
Complex Systems Group, LLC and Critical Point에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Complex Systems Group, LLC and Critical Point 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Kevin Riggle interviews Abhijit Mehta, who tells how one tiny dot made almost made a massive difference to Twitter's Turkish ad revenue.

Abhijit's Twitter: https://twitter.com/AbhijitCMehta
Abhijit's LinkedIn: https://www.linkedin.com/in/mehtaabhijit/

Chapters:

  • (00:00) - Intro
  • (01:25) - How did you find yourself in a place where you could break production?
  • (08:53) - Akamai & the 'aha' moments of product development
  • (15:30) - Google & the Google culture
  • (17:35) - Twitter & what's the difference between brand ads and direct-response ads?
  • (23:58) - How Twitter made its money
  • (27:58) - Re-architecting the fundamental ad platform at Twitter
  • (32:35) - "We had to be really careful!"
  • (34:48) - "There's something really weird happening in Turkey"
  • (37:49) - The meaning of scale
  • (41:02) - "Well we'd thought of all the horses, so we started looking for zebras"
  • (43:48) - "So here's what happened"
  • (49:30) - "So this will work fine almost everywhere"
  • (53:51) - How do you roll things like this out safely?
  • (59:56) - "In general I'm an optimist, there's exciting things to come"
  • (01:03:52) - Thanks & CTAs

Credits:

Emoji artwork is provided by Emojitwo (https://emojitwo.github.io/), originally released as Emojione 2.2 (https://www.emojione.com/) by Ranks.com (http://www.ranks.com/) with contributions from the Emojitwo community and is licensed under CC-BY 4.0 (https://creativecommons.org/licenses/by/4.0/legalcode).

Intro & outro - "Senpai Funk" by Paul T. Starr. Used with permission.
https://soundcloud.com/ptstarr

Critical Point logo and wordmark designed by Timothy James Lopez.
https://www.behance.net/lopeztimes

Critical Point logo and wordmark copyright ⓒ 2020 Complex Systems Group, LLC. All Rights Reserved.

Produced by Complex Systems Group LLC (https://complexsystems.group).

  continue reading

10 에피소드

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