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Marketing 101 with Mike Dinneen of American Heritage Credit Union
Manage episode 350286137 series 3316827
Mark Ritter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark Ritter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
An executive level marketing strategist, Mike Dinneen has spent 20 years as a marketing leader in financial services. On this episode of Credit Union Conversations. Mike and Mark chat all about tailing marketing strategies to consumer behaviors and much more. Listen in to learn more!
IN THIS EPISODE:
- [02:00] Mike’s background in community banking and it’s evolution over time.
- [10:23] Mike gives his take on the bank branch’s role in marketing efforts.
- [15:00] The Consumer Behavior Funnel.
- [20:00] How media and social media has evolved marketing aspects.
- [27:00] Social media followers, subscribers, and the importance of engagement.
KEY TAKEAWAYS:
- Consumer behaviors influence marketing decisions made by different branches.
- Better data allows for more personalization of marketing materials and strategies.
- Engagement on social media platforms should be the biggest focus of companies.
RESOURCE LINKS
BIO:
Mike Dinneen is an executive-level marketing strategist, with more than 20 years of progressive financial services leadership. For the last five years he has served as the Senior Vice President of Marketing for American Heritage Credit Union.
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