Using Creativity to Market Compliance

Creativity and Compliance

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, leverages the entertainment devices people use to consume information in their everyday, non-work lives and applies them to important topics related to compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible.

Today, Tom and Ronnie discuss the importance of addressing the marketing and PR issues in ethics and compliance programs in this episode of 'Creativity and Compliance.' Ronnie introduces his new white paper titled 'Ethics and Compliance has a Marketing and PR Problem,' emphasizing the need to revamp compliance programs by adopting marketing strategies. Key strategies discussed include creating a positive brand identity, gaining and maintaining attention, building and nurturing relationships, leveraging influencer status, and measuring the right metrics. Examples and anecdotes illustrate these concepts and practical applications.

Key highlights:

• Marketing and Compliance: A New Approach
• Creating a Voice Identity and Brand
• Gaining and Maintaining Attention
• Building and Nurturing Relationships
• Becoming an Influencer
• The Importance of Measurement

Resources:

Ronnie

• Ronnie Feldman (LinkedIn)
• Learnings & Entertainments (LinkedIn)
• Ronnie Feldman (Twitter)
• Learnings & Entertainments (Website)
• Compliance Confessions - inspired by "Mean Tweets," these 90-second commercials address misconceptions and excuses to promote a speak up culture and the E&C team as positive and helpful.
• E&C Training Jams - a soulful singer banters with ethics & compliance explaining policies, sharing examples, and debunking excuses.
• Tales from the Hotline – Real speak up-themed stories about workplace behavior gone wrong.
• Workplace Tonight Show! – E&C meets SNL Weekend Update, explaining corporate risk topics and why employees should care.
• 60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up, and the E&C team as helpful advisors and coaches.
• Custom Live & Digital Programing – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can't bore people into learning.

Tom

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Creativity and Compliance was recently honored as one of the Top 35 Podcasts on Creativity by Feedspot.

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