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Five red flag moments for agency account managers
Manage episode 328675722 series 3009195
Jenny Plant and Jenny Plant - Account Management Skills Ltd에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jenny Plant and Jenny Plant - Account Management Skills Ltd 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to Episode 62. Usually, I have podcast guests but thought I'd do a quick episode to share with you some best practice tips if you're in the account management role and you're looking to do a bit of relationship risk management.
I believe there are a few 'red flag moments' that every agency account manager needs to be aware of, and look out for. These are, essentially, points in the relationship where your client relationship is at risk, and the account is at risk. And not only are 'red flag moments' important to try to anticipate but, when they happen, it's the account manager's job to act very swiftly, because you are responsible for the client relationship for not only the retention of but also the growth of the account. So, I've just got five examples of what I call, 'red flag moments'. I want to explain to you why I think they're important and share a couple of ideas for how you can either anticipate them, or tackle them.
I really hope you find this useful and that it's given you some ideas for what you need to be aware of with your client relationship risk management strategy.
If you would like to join my next Account Accelerator programme, which is all about client retention and growth, then please contact me at Jenny Plant on LinkedIn or send me an email jenny@accountmanagementskills.com. You can also find more podcast episodes with lots of valuable information on the main podcast page on my website: www.accountmanagementskills.com/podcast. Pick a topic that's most relevant to you right now and enjoy it. Please keep in contact with me and let me know what you'd like to hear on the podcast.
I believe there are a few 'red flag moments' that every agency account manager needs to be aware of, and look out for. These are, essentially, points in the relationship where your client relationship is at risk, and the account is at risk. And not only are 'red flag moments' important to try to anticipate but, when they happen, it's the account manager's job to act very swiftly, because you are responsible for the client relationship for not only the retention of but also the growth of the account. So, I've just got five examples of what I call, 'red flag moments'. I want to explain to you why I think they're important and share a couple of ideas for how you can either anticipate them, or tackle them.
I really hope you find this useful and that it's given you some ideas for what you need to be aware of with your client relationship risk management strategy.
If you would like to join my next Account Accelerator programme, which is all about client retention and growth, then please contact me at Jenny Plant on LinkedIn or send me an email jenny@accountmanagementskills.com. You can also find more podcast episodes with lots of valuable information on the main podcast page on my website: www.accountmanagementskills.com/podcast. Pick a topic that's most relevant to you right now and enjoy it. Please keep in contact with me and let me know what you'd like to hear on the podcast.
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