The Must-Have Tools for Running Your CPR Business

CPR to CEO

In this equipment-packed episode of CPR to CEO, Dave Kotz breaks down everything you need to launch or upgrade your CPR training setup—whether you're teaching one class a month or running a full-blown operation.

From high-quality CPR manikins to reliable AED trainers, this episode is your go-to checklist for the essential gear and tools of the trade. Dave shares decades of hands-on experience to help you invest wisely, stay efficient, and keep your classes running smoothly.

You’ll Learn About:

Essential Equipment:

• Best manikin brands: Laerdal, Preston, and Big Red
• How many manikins you really need (and which sizes matter)
• AED trainer options, from budget-friendly to “real-life” replicas
• Pocket masks, face shields, and bag valve masks—what’s required, what’s nice-to-have

Tech & Software:

• Why a laptop and projector might be your best sidekicks
• Scheduling software tools like Configio, Enrollware, WhenToWork, and Acuity
• The value of having a dedicated phone line or Google Voice for your business
• Payment & billing systems—Excel, QuickBooks, and beyond

Training Materials:

• What to have on hand: instructor manuals, student books, DVDs, and presentations
• Why student materials still matter, even in blended learning courses

Going Digital:

• Building a website: WordPress, Wix, or integrated platforms like Configio
• Why business cards still matter—and how digital business cards like Dot can modernize your networking

Reputation Management:

• How to make Google Reviews work for you (hint: TAPFIVE and timing are key)
• The value of reviews in building long-term credibility and local SEO

💡 Pro Tip:
If you’re just starting out, borrow gear from your training center, department, or colleagues. It’s a smart way to test the waters before investing $2,000–$4,000 in your own gear.

Action Step:
Audit your current CPR gear and software. Identify what’s missing or outdated. Prioritize ONE thing to upgrade this month that will make your business more professional or efficient.

📱 Find us on YouTube, Facebook, Instagram, and TikTok @CPRtoCEO
🌐 Visit: www.CPRtoCEO.com
💬 Have a favorite tool or software to recommend? Drop it in the comments or tag us with #CPRtoCEO

Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going.

Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO.

For resources, training, or to connect with our team, visit: www.CPRtoCEO.com

🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz