How to Price Your Classes and Why

CPR to CEO

Pricing your CPR classes can feel like trying to solve a Rubik’s cube blindfolded. But in this episode of CPR to CEO, Dave Kotz lays out a clear, practical approach to help you find that pricing sweet spot—so you’re not just filling seats, but actually turning a profit.

From calculating your true costs to reading your local market, Dave shares what works (and what doesn't) when it comes to CPR training economics. Whether you’re just launching your side hustle or looking to refine your business model, this is an episode that pays for itself.

You’ll Learn:

📊 The “Two-Part Formula” for Pricing Smart:

• Step 1: What’s the going rate in your area? (Hint: Red Cross and AHA listings are your best friend.)
• Step 2: What are your real costs—both fixed (rent, gear) and variable (cert cards, books, staff)?

🧠 The Art Behind the Science:

• How timing, audience, and location play a big role in pricing strategy
• Why lunch-hour classes might work downtown, but not in rural areas
• Testing time slots and price points like a pro

💸 Avoiding the Low-Cost Trap:

• Why pricing too low hurts you and the industry
• How to differentiate your services if free or ultra-low-cost classes are common in your market

📦 Two Sales Models:

• Open enrollment (single sign-ups)
• Group/corporate pricing (flat rate for 10 students)

💼 Pro Tips That Save Money and Sanity:

• Always collect payment up front (especially from new clients)
• Quote group prices clearly and confidently
• Position your training as a premium service with excellent instruction, gear, and delivery

🎯 Challenge from Dave:
Review your pricing strategy this week. Make one intentional adjustment. Track your results—did you gain more students? Was your class more profitable? Use that info to refine again next month.

📱 Follow us @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok
🌐 Learn more at: www.CPRtoCEO.com
💬 Want feedback on your pricing setup? Tag us or use #CPRtoCEO

Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going.

Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO.

For resources, training, or to connect with our team, visit: www.CPRtoCEO.com

🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz