How to Get Corporate Clients

CPR to CEO

In this episode of CPR to CEO, Dave Kotz shares the roadmap to landing your first corporate client—and why it could be a game-changer for your training business. From dental offices to gyms to regional restaurant chains, there are countless industries that need CPR training. The trick is knowing how to approach them, how to speak their language, and how to make yourself indispensable.

Whether you’re just starting out or want to diversify your client base, this episode breaks it all down into clear, practical steps you can start taking today.

You’ll Learn:

• Who Counts as a Corporate Client
• How to Pick an Industry That Fits You
• What Sets Corporate Training Apart
• Communication and Follow-Up Best Practices
• Pricing and Scheduling Considerations
• How to Build Long-Term Corporate Partnerships

Quick Story:
Dave highlights real-world examples of how understanding a company’s “pain points”—like dentist offices with limited scheduling flexibility—can help you design offerings they can’t say no to. He also shares how consistent follow-up has kept some clients loyal for over 20 years.

Action Challenge:
Reach out to three local businesses this week that you know and have insight into. Whether it’s a gym, a physical therapy clinic, or a school office—pitch your services, focus on how you can solve their problems, and see where the conversation goes.

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🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz