Going “Inside the Buyer’s Brain”: What Clients Want from CPA Firms


Manage episode 290859921 series 1118468
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For a CPA firm to thrive, it is a good idea to know what your would-be clients want from their trusted adviser. Hinge Research Institute recently conducted a study titled “Inside the Buyer’s Brain,” a comprehensive look at the buyer-seller relationship. Lee Frederiksen, managing partner of Hinge in Reston, Va., joins us to examine what the findings say about client service in the accounting landscape.

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