3.12 What type of course should you create?

Course Creation Bites

Show Notes:
Let’s talk course type and price points.

There are three major styles of courses around at the moment.

1. The Tiny Offer($0 - $100): An entry component to a major course & should be value laden. Will suit you if you have higher priced content that you want to build a warm list for – it’s great for attracting new clients to check out your content and to build that know, like and trust factor.
2. Pre-training ($100 - $900): Prepares/trains your audience for what you want them to do next, a lead in for the high-level sales. This mid-range course gets your client thinking about what level they are at and what they need to work on so that if they want to invest in a high level course they can move that way when they are ready.
3. Signature Program ($1000 – $10,000+): High price, high touch, guided programs. People come to you for this because you are known for it.

Instead of trying to build all three straight away, decide where your current gap is, and which one is going to suit you best at the moment. Look for the one thing that suits you where you are at and what suits your business model.

Action Steps:

If you are thinking about building a course, think about this three-level system and what suits you and your business model.
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