Ep 84. The biggest challenges banks face today when selling to existing customers with Jouk Pleiter

Couchonomics with Arjun

Digital Transformation of the banking value chain is a key challenge for every Banking CEO - doesn’t matter where in the world they are operating.
In our latest episode, joining Arjun on the #couch is Jouk Pleiter, CEO of Backbase—a platform that specializes in helping banks modernize their customer interactions by transforming their technology stack from front to back. Jouk shares his candid insights on how changing consumer expectations and the influence of challengers entering the banking sector from multiple sectors are raising the bar for innovation and encouraging banks to modernize at a faster rate and take substantive decisions that require wholesale changes in the way banks operate.
Join us as we explore how the banking industry is evolving. Tune in now!
#Fintech #innovation #Couchonomics #Backbase #FutureOfBanking #Payments #ai #blockchain #FinancialServices #digitaltransformation #futureoffinance
Couchonomics with Arjun Season 3 is brought to you by our partners:
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Mastercard https://mastercard.com/
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M2P https://m2pfintech.com/
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Couchonomics with Arjun Season 03 is brought to you by our partners:

• Adyen https://www.adyen.com/
• ToYou https://toyou.io/ar
• Mastercard https://mastercard.com/
• M2P https://m2pfintech.com/
• Thunes https://www.thunes.com/

Find us on our social media platforms:

• Arjun's LinkedIn https://www.linkedin.com/in/arjunvirsingh/
• CCN LinkedIn https://www.linkedin.com/showcase/couchonomics-with-arjun-singh/
• Instagram https://www.instagram.com/couchonomics/
• Twitter https://twitter.com/Arjun_Vir_Singh?s=20
• TikTok https://www.tiktok.com/@couchonomics

Subscribe to Arjun's LinkedIn newsletter, Couchonomics Crunch: https://bit.ly/3WI4A6E