EP 47 | QUICK TIPS SERIES #2: Email Personalization Tools and Techniques

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.

We’re getting personal on this episode! Using personalization in email marketing can often improve open rates by up to 29%...and it also has a significant impact on click-through rates, too!

Today you’ll learn:

• the importance of segmenting and how it helps improve engagement by creating content crafted specifically for one part of your audience
• how using first-name generators help you stand out in an inbox
• why first names don’t just belong at the start of an email
• how A/B testing can help you find the best subject lines for your list

This week’s homework (just pick one!):

1. Personalize your next subject line using a first name generator (maybe do a little A-B testing to see how it compares to just a regular subject line without a name in it)
2. Change your greeting.
3. Add a first name generator somewhere in the text of the email rather than just at the start.

MENTIONED IN THIS EPISODE:

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