Top 5 Lessons I Learned from Presenting on Virtual Summits | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content

Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...

It's Jon Cook with Keynote Content. Thank you so much for connecting with me today. I want to talk with you about virtual summits. Now of course, with COVID-19 disrupting so many in-person events and we're still quite aways away from seeing more in-person events coming back, a lot of questions I hear from clients of ours, who are speakers, are saying, "How do I leverage my time as kind of a virtual summit contributor?" Whether as a panel contributor or as an actual feature guest, "How do I use that to provide the best possible experience to meet the expectations for the host, but also really serve the audience well?" So I'm going to walk you through, there are five different lessons that I've learned. I've been on several virtual summits over the last year.

I want to share with you. Here's what I've learned. Here's some tips, some techniques, that you can use to help make this a great experience for everyone, including yourself and how you can grow your business, your list, like as a subscriber list, or you can grow kind of your influence as an industry authority using virtual summits. So the first thing I want to share with you today, is that I want you to have a great background. Now, I'm traveling right now and so if you're watching this, happen to see the video of this, is going like, "Hey, that's not necessarily a great background." Well, it's one where I like to say, I have a background that isn't distracting. So don't have a ton of artwork, don't have a ton of different sayings or whatnot in the background.

So not what I have right now, but like choose a green screen background or whatever it might be. So have a great virtual background, and from there it says... If you're saying, "I don't know if I have the space or what," just choose a blank wall. Maybe hang up some artwork, maybe have just a little picture you can put up kind of like, "Hey, this is my speaking background wall." You can have something that is a great, very much a white or a gray kind of just a solid color background. That's a great background for you as a virtual summit presenter, because it limits the distraction. That way people won't say, "Oh, I have that book," or, "Hey, what's that article? Really, they believe that?" Or, "I didn't know they..." It takes with the distractions and make sure it's a great experience. So that's the first thing, have a great virtual background or actual physical background.

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.