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Adding Empathy into the PAS Formula
Manage episode 327509536 series 3095033
Jon Cook | Keynote Content에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon Cook | Keynote Content 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
If you've written any type of sales page or ad copy, you're probably familiar with the PAS Copywriting Formula: Problem-Agitation-Solution. Here's why you're better served revamping the PAS formula and what to use instead for writing copy, content, and your overall messaging approach as a speaker, coach, or consultant.
In this episode of Copy & Content, you will learn:
- What are the three parts of the PAS formula? Problem, Agitate/Agitation, Solution
- Why the PAS formula doesn't truly serve your audience
- Which part of the PAS formula to adjust first - and how to infuse hope through your messaging in its place.
- How to replace Agitate with Empathy - and the three types of empathy that can better connect with your audience.
- How to Humanize your Solution by using compassionate empathy throughout your messaging, specifically your copywriting
- How the human brain is wired for hope in place of shame with neurotransmitters like dopamine and serotonin.
- How I can help you create a better version of the PAS formula with empathy for your business
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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
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