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Should Your Organization Invest in Starting a Podcast?
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Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question?
In this episode, Abbie Fink and Dr. Adrian McIntyre help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie creators, not business or nonprofit leaders.)
Abbie & Adrian talk about why there's no "one size fits all" strategy for driving business results with a podcast. Adrian explains the 4 "results levers" a podcast can pull -- in different combinations, depending on your objectives -- and gives examples for different business types:
- Reach
- Reputation
- Relationships
- Revenue
Read Abbie Fink's blog post for this episode: "Should You Incorporate a Podcast into Your Communications Strategy?"
Additional Resources
- "Do You Listen to Podcasts?" by Abbie Fink
- "Podcasting – The Art of Story" by Abbie Fink
- "Learning to embrace technology" by Abbie Fink
- Podcast statistics from The Infinite Dial 2021
Follow the podcast
If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen
Need to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."
Credits
Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.
If you like this podcast, you might also enjoy PRGN Presents, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”
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