Celebrity Reputation Management and the "Dark Side" of Public Relations

Copper State of Mind: public relations, media, and marketing in Arizona

A high-profile legal battle has erupted in Hollywood involving Blake Lively and Justin Baldoni, following allegations of sexual harassment during the production of the film It Ends With Us.

Abbie Fink and Adrian McIntyre talk about the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives.

They discuss how these cases reflect broader issues in public relations, particularly the manipulation of media narratives and the potential misuse of reputation management strategies to damage opponents.

The implications of this case extend beyond the individuals involved, touching on the ethical responsibilities of PR professionals and the impact of public perception on personal and professional lives.

Read the transcript and notes for this episode on our website.

Key Takeaways

• The unfolding legal battle between Blake Lively and Justin Baldoni raises ethical concerns for public relations practitioners.
• Public relations can sometimes shift from reputation management to reputation takedown, which is troubling.
• The tactics used in reputation management can have broader implications beyond celebrity culture, affecting public trust in media narratives.
• Crisis communication should prioritize the core of the complaint rather than deflecting attention to peripheral lawsuits and media claims.
• Ethical PR practices should focus on maintaining and elevating client reputations rather than tearing others down.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

If you like this podcast, you might also enjoy PRGN Presents, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”