AI Workflows: How To Automate Repetitive Tasks - Roberto Martinez

Conversion Zoo

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Lots of people get shiny object syndrom when it comes to AI. But it's so much more —it’s a way to completely rewire how your business runs.

Roberto Martinez, the founder of Braven Agency, talks about how AI workflows and AI agents are reshaping the way marketing teams (and entire businesses) operate.

Roberto explains why the companies crossing the $1M mark and aiming for $5M+ can’t just rely on hustle—they need systems.

And AI is a business system on steroids.

From automating repetitive tasks like social content calendars and ad reporting to creating knowledge transfer workflows that onboard new staff in multiple languages, AI is the secret weapon to scaling to 7 and 8-figures.

Roberto insists AI isn’t replacing humans—it’s amplifying their abilities.

He shares exactly how his team uses AI to cut down on time-sucking tasks, improve efficiency, and still deliver high-value, human-driven results to clients.

The conversation goes deep into the role of operations, legal guardrails, and the surprising trend toward more authentic, less-polished content that actually converts.

If you’re a business owner or marketer looking to make AI work for you (without getting lost in the hype), this episode is for you!

Connect with Roberto here: https://bravenagency.com/

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