Check A Pro에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Check A Pro 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Check A Pro에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Check A Pro 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Contractors’ Stories is a deep dive into the lives of home service contractors from all walks of life. Learn what makes successful business owners tick in the home service world. The host, Jim Klauck has been interviewing contractors for 20 years on his radio show, The Check A Pro Radio Show, and now brings the stories of contractors to life in this podcast – Contractors’ Stories. Tune in every week for a new episode, where we learn about the contractor that built the successful home service company.
Check A Pro에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Check A Pro 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Contractors’ Stories is a deep dive into the lives of home service contractors from all walks of life. Learn what makes successful business owners tick in the home service world. The host, Jim Klauck has been interviewing contractors for 20 years on his radio show, The Check A Pro Radio Show, and now brings the stories of contractors to life in this podcast – Contractors’ Stories. Tune in every week for a new episode, where we learn about the contractor that built the successful home service company.
Join us on this episode of Contractor Stories as we dive into the inspiring journey of Nathan Shafer, the driving force behind Shafer Heating and Cooling. Growing up in a family business founded by his father and grandfather, Nathan's path wasn't always clear-cut. Originally considering a career in medicine, he ultimately embraced his roots in the HVAC industry. Learn how this family business, which began as Shafer Mobile Home Service, evolved into a successful heating and cooling enterprise, thanks to Nathan's leadership and vision. Facing burnout from wearing too many hats, Nathan reveals how hiring a coach transformed his business and personal life. By focusing on working on the business rather than in it, he helped Shafer Heating and Cooling reach new heights, making the Inc. 5000 list twice. Nathan's journey highlights the importance of mentorship and continual growth, not only in business but also in life. Now, Nathan shares his expertise by coaching other business owners, helping them implement effective systems and achieve their dreams. Discover why he believes business is a sport, requiring the right coaching to succeed, and learn how he balances his drive for success with family life and community involvement. Contact Nathan: Shafer Heating & Cooling, LLC https://www.shaferhvac.us/ nathan@shaferhvac.us Phenomenal Business Coaching, Powered by Zig Ziglar https://phenomenalbusinesscoaching.com/nathan/ nathan@phenomenalbusinesscoaching.com There is free training website you can sign up for, and yo can schedule a free consultation by scheduling at https://letsmeet.io/nathanshafer/free-consultation-call Also, feel free to reach out directly to Nathan on his personal phone number - (937) 402-1817.…
Our host, Jim Klauck welcomes Jim Cosmos, his guest from Florida as they dive into the world of radio and its significant impact on the home service industry. Discover how the Blue Collar Wave and understanding your customer avatar can transform your business. Despite the digital craze, modern broadcasting holds untapped potential for service professionals, particularly those under 50 who may dismiss it as outdated. Learn the magic behind radio's influence, its dominance over TV and Facebook, and why it remains a trusted medium. The episode delves into the demographic age group that's most lucrative, spotlighting how 50+ homeowners are still loyal to radio. It explores this pivotal audience, uncovering insights into their purchasing behavior and how contractors can capitalize. Are digital natives missing out by ignoring radio? Witness how creating demand through this "old" media can lead to direct business growth. www.TheRadioPitchman.com Contact Jim Klauck #directresponseradio…
Join host Jim Klauck as he delves into the fascinating world of construction with his guest, Duncan Farrow, founder of Farrow Built from British Columbia, Canada. Discover how Duncan transitioned from a hands-on construction worker to a CEO who still loves to build. Listen as Duncan shares insights about creating unique structures like barns, shops, and equestrian buildings, and the challenges and triumphs he faces in managing his business. Gain inspiration from his journey, including how finding a supportive partner and learning from mentors has contributed to his success. Explore the significance of customer referrals, effective advertising, and the goal of expanding Farrow Built into a sustainable and scalable operation. Whether you're interested in the construction industry or seeking advice on entrepreneurship, this episode has something to offer.…
Join Jim Klauck on Contractor Stories as he dives into the inspiring journey of Tim Fitzpatrick, the man behind Fitzpatrick Painting and Construction. Discover how Tim transitioned from a teenager unsure of his future to owning a $15 million business, focusing not just on growth, but also on values and trust. In this episode, Tim shares his early experiences in the painting industry, the evolution of his business, and the philosophies that drive his company forward. Learn about the importance of reputation, customer trust, and maintaining a clean image both personally and professionally. Tim also reflects on work-life balance, personal growth, and the pivotal role of health and family. Whether you're an aspiring entrepreneur or a seasoned business owner, Tim's insights offer valuable perspectives on finding purpose beyond just financial success.…
On today's episode, marketing expert, Marcus Sheridan returns to discuss significant shifts in the marketing landscape with Jim. Emphasizing the growing impact of AI, Marcus revisits his journey from founding River Pools during the financial crisis to becoming a marketing thought leader. He highlights the importance of addressing customer questions and concerns online, introducing the 'They Ask, You Answer' approach, which has become pivotal for home contractors globally. Marcus shares the evolution of his business from a small pool company to a leading franchise, underlining the power of inbound and content marketing. He elaborates on the importance of price transparency and the need for businesses to adapt to changing consumer expectations, helping them build trust with their audience. Additionally, he stresses the need for businesses to think like media companies to stay relevant and successful, especially with the rise of private equity in the home service industry. By leveraging modern tools and shifting perspectives, businesses can attract more leads and strengthen their market position. Get Marcus' New Book - Endless Customers https://www.theradiopitchman.com https://www.impactplus.com/what-is-they-ask-you-answer #marcussheridan #theyaskyouanswer #jimklauck…
In this episode of Contractor Stories, our host, Jim Klauck explores an unusual yet booming industry with his guest, Hoss Belyadi. Stepping away from traditional contractors, Jim delves into the world of dog grooming. Hoss, the founder of Kontota, shares his journey from an engineering career to launching a nationwide mobile dog grooming franchise. Discover the inspiration behind Kontota's unique name and the strategy that helped the business thrive, even during a pandemic. With candid insights, Hoss explains the factors that influenced his decision to opt for franchising over corporate expansion, emphasizing quick growth and capital infusion. He describes the operational details of running a mobile dog grooming business, from territory analysis to training, and how maintaining high customer satisfaction is crucial. Hoss also discusses the continual growth and marketing strategies through mobile billboards, ensuring trust and relationship building with clients in every area they serve. This episode sheds light on the potential of a recur-driven business model and turning customer service challenges into opportunities.…
In this episode of "Contractor Stories'," host Jim Klauck welcomes Tristan Wurzbach, the leading figure behind #1 Garage Door, to discuss his journey and insights into the garage door industry. Tristan shares his experiences of rebranding his business while maintaining its distinctive name, addressing challenges like social media hashtags, and the importance of having a memorable brand name. Tristan delves into his personal history, explaining how his upbringing around his father's appliance repair work influenced his career path. He shares why he chose the garage door industry over automotive trades, emphasizing the accessible training and quicker path to proficiency for technicians. Tristan also highlights the significance of garage doors as a vital aspect of homes, doubling as the primary entrance and a storage unit for many households. A noteworthy topic discussed is how #1 Garage Door sets itself apart in the competitive market: their extensive warranties and options offered to customers. Tristan elaborates on their unique approach to customer service, ensuring clients feel empowered and informed without high-pressure sales tactics. The conversation also covers lessons learned in business management, from emphasizing systems and processes to the benefits of delegation. Tristan shares how reading and continuous education have shaped his business strategy, including insights from well-known industry books and his personal development journey. Join Jim and Tristan for a compelling conversation packed with valuable insights and practical advice for contractors and business leaders alike.…
Join us in this episode of Contractor Stories' as we explore the inspiring journey of Greg Schmitt, who transitioned from building large event sets to establishing a successful handyman business in San Diego during the COVID pandemic. Initially unfamiliar with the home service industry, Greg was driven by necessity to pivot his career, leading to remarkable success through word of mouth and digital marketing platforms. Greg shares his insights into the handyman business, discussing the flexibility it offers and the importance of knowing one’s limits in a field with varied tasks. Moreover, we delve into the challenges of operating in states like California with stringent licensing requirements compared to places like Texas, which have fewer regulations. In this candid conversation, Greg also reflects on his personal growth, the lessons learned from different life phases, and the courageous leap from a white-collar job to a hands-on trade. He emphasizes the value of ongoing self-education and networking in maintaining a competitive edge in the ever-evolving home service industry. Don't miss this motivational story of resilience and entrepreneurial spirit.…
In this heart to heart, compelling episode, Jim Klauck explores the inspiring story of Vinny Radovic, a seasoned chimney and masonry expert from New York, who shares his journey from dealing with personal struggles to finding success and fulfillment in his business. Vinny opens up about his past addiction, his path to sobriety, and how these life experiences have shaped him both personally and professionally. We dive into the evolution of his business, All County Chimney and Masonry, as Vinny discusses the exciting rebranding efforts and his ventures into additional home services. Vinny's story is not just about masonry and chimneys, but about resilience, transformation, and the power of staying true to one’s passion. Join us for a heartfelt conversation that touches on family bonds, the challenges of entrepreneurship, and the importance of finding balance in modern society. Whether you're in the home service industry or navigating your personal journey, Vinny's insights offer valuable lessons on leadership, empathy, and the pursuit of true happiness.…
Join Jim Klauck and his guest, Mitch Smedley in this engaging episode as they explore the evolving landscape of digital marketing and business strategies. Our discussion delves into the impact of AI on search behaviors and Google's response, analyzing whether Google can maintain its relevance in the home service industry. We also examine the challenges of lead quality and costs with platforms like Google LSA, and the importance of diversifying branding strategies to stay ahead. The conversation touches on the significance of building a strong brand presence, both digitally and locally, and how businesses can adapt to technological advancements like Amazon's expanding services. Mitch shares insights into creating a resilient business model that thrives despite changing consumer behaviors, emphasizing the need for innovation in the face of big corporate competition.…
In this episode of Contractors' Stories, host Jim Klauck sits down with Brad and Heidi Black, a dynamic married duo at the helm of a pioneering home service company in Texas. The Blacks introduce their revolutionary 'Texas Proof Roof,' a cutting-edge metal roofing solution designed to withstand Texas's harsh weather conditions. Beyond durability, the roof offers a 40-year guarantee, energy savings, and unique aesthetic appeal. The episode delves into Brad and Heidi's unique journey into the roofing business, their commitment to a customer-focused approach, and the community-centric values that set their business apart. As a certified woman-owned company, they emphasize attention to detail and nurturing community ties, sharing a touching story of impacting a single mom's life. Listeners will gain insights into their innovative roofing solutions, the company's faith-based leadership culture, and Brad and Heidi's perspectives on entrepreneurial challenges and successes. The episode showcases how their personal strengths and steadfast marriage contribute to a thriving business and community.…
In this episode, Jim sits down with Patrick Somers, an inspirational figure who successfully transitioned from the dry cleaning industry into the world of home services, specializing in HVAC, plumbing, and electrical. Discover how Patrick's journey of transformation led him to become the proud owner of a thriving business. Join Jim Klauck as Patrick shares insights on the importance of embracing failure, setting clear goals, and building a strong community presence. Learn from his experiences and the lessons he gained from his father that shaped his work ethic and leadership style. Patrick also emphasizes the significance of aligning personal goals with business objectives and maintaining a calm and composed demeanor as a business leader. He highlights his vision for the future, including launching "The Tradepreneur Show," a podcast aiming to promote the trades and inspire the next generation of skilled workers. Tune in to explore Patrick's remarkable story, his commitment to excellence, and his dedication to the trades.…
In this engaging podcast episode, dive into the entrepreneurial journey of Justin Wilson, founder of American Irrigation Repair. Discover how he transitioned from a hands-on tradesperson to a visionary business leader over 28 years of running a family-owned operation. Explore the importance of understanding human nature and emotional intelligence in managing both team members and customers effectively. Justin shares his story of starting young, mowing lawns at 14, and the pivotal role that early work ethic played in shaping his career. Learn about the challenges and pivotal moments of growing his business, including dealing with team dynamics and adapting leadership strategies. Embrace the lessons of persistence and commitment, even through economic cycles and personal doubts, as Justin highlights the importance of grit in achieving success. Join the conversation as Justin reflects on the integral role his wife plays as a business partner and the value of emotional intelligence in navigating the complexities of a family business. Whether you're a budding entrepreneur or a seasoned business owner, this episode offers valuable insights into cultivating resilience and leadership in the service industry.…
Join us in this episode as Jim Klauck sits down with Phil Dodyk, CEO of Trades Holding, to explore the unique journey of building a multi-million dollar business in the trades industry. Discover the origins of Trades Holding, its significant growth, and the leadership transitions that have fueled its success. Delve into Phil's insights on the challenges and inspirations from attending industry conferences, and learn about the importance of strong systems and processes in scaling a business. This conversation uncovers the dedication to continuous improvement, training, and development within the home services sector, drawing inspiration from industry greats like Tommy Mello. Phil shares personal anecdotes, including the challenges faced in home improvement, which have shaped his approach to business. This episode is brimming with inspiration for those interested in the entrepreneurial journey, leadership in franchising, and the pursuit of excellence in home services. Don't miss this engaging discussion!…
In this enlightening episode, Jim sits down with Jeff Flaherty from Wise Home Energy, to delve into the critical aspects of home energy efficiency. They discuss the significance of a comprehensive approach, from insulation to HVAC systems, emphasizing the importance of tying all elements together for optimal performance. Jeff shares insights into the comprehensive testing process, including the blower door test, a method to quantify air leakage and improve home comfort. The conversation highlights the balance between a well-sealed home and controlled ventilation to maintain both comfort and health. Listeners gain a deeper understanding of how modern homes need not just efficient systems but also the correct diagnostics to tailor solutions according to individual comfort needs. Jeff emphasizes the importance of educating homeowners through various platforms, including his radio show, to make informed decisions about their homes. Join Jim and Jeff as they explore the intricacies of home energy solutions, share personal stories, and provide valuable advice on how to improve the quality of your living spaces while ensuring safety and efficiency.…
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.