FTC Changes that Impact Influencer Deals with Vicky Smolyar

Contract Teardown Show from Law Insider

Justin Bullard and Mike Whelan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Justin Bullard and Mike Whelan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

17d ago 26:39

MP3•에피소드 홈

More companies are hiring online personalities to represent their product, in deals big and small. As smart as that strategy seems, it's not without risks. This is especially true with changes proposed by the Federal Trade Commission.

In this episode, attorney Vicky Smolyar explains some of the most important changes at the FTC and how they impact influencer deals. She walks through an agreement between a personal health company and an influencer to illustrate:

•Overlooked disclosure requirements, •FTC healthcare claim violations, •Rules that restrict online giveways, •The dangers of non-defamation clauses, and •Indemnification rules that don't limit honest reviews.

Listen to the episode today.

Here's the original contract: https://seattlegummy.com/wp-content/uploads/SGC_BrandInfluencer_TC_website.pdf

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