Artwork

HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

209 - How to Convert Survey Responses into Copy That Attracts & Converts Your Ideal Customers

59:31
 
공유
 

Manage episode 359833913 series 1097793
HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Anyone who’s listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It’s one of the best ways you can deeply understand your market… and ALSO create powerful marketing language.

So we thought it was high time we did an episode dedicated to giving you some frameworks for doing just that.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share how you can write slam dunk marketing copy using your customer’s own words by going direct to the source and literally transforming your customer SURVEY responses (and other raw language you get from your customers through interviews, emails etc) into powerful headlines, bullet points, video scripts, sales pages, emails and more.

Listen to This Episode to Hear More About:

  • How we use Ryan Levesque’s Deep Dive Survey methodology to gather customer language.
  • How to identify (and get rid of) useless jargon that’s actually alienating you from your ideal customers.
  • What clues to look for when scanning your survey responses for the most powerful insights.
  • The value of doing customer interviews (and how to ensure you don’t “knock the edges off” your customer language).
  • Why you’re looking for the longer, more emotive responses from your customers (and what to do with them!).
  • Michelle’s step-by-step process for turning raw customer language into powerful copy for headlines, bullet points and more.
  • How you can use your survey data to create your Content Plan.
  • A real-life example from Suzi’s customer language and how she’s applied that raw language to create powerful marketing copy.
  • And much more!

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> The REACH Retreat in Hawaii

-> Content Sells Episode 31 “How To Use Surveys to Discover Exactly What Your Customers Want - With Ryan Levesque”

-> Content Sells Episode 67 - Client Avatar Interviews Why You Need Them and How To Do Them

-> Michelle Pritchard from Aligned Business Consulting

  continue reading

260 에피소드

Artwork
icon공유
 
Manage episode 359833913 series 1097793
HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Anyone who’s listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It’s one of the best ways you can deeply understand your market… and ALSO create powerful marketing language.

So we thought it was high time we did an episode dedicated to giving you some frameworks for doing just that.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share how you can write slam dunk marketing copy using your customer’s own words by going direct to the source and literally transforming your customer SURVEY responses (and other raw language you get from your customers through interviews, emails etc) into powerful headlines, bullet points, video scripts, sales pages, emails and more.

Listen to This Episode to Hear More About:

  • How we use Ryan Levesque’s Deep Dive Survey methodology to gather customer language.
  • How to identify (and get rid of) useless jargon that’s actually alienating you from your ideal customers.
  • What clues to look for when scanning your survey responses for the most powerful insights.
  • The value of doing customer interviews (and how to ensure you don’t “knock the edges off” your customer language).
  • Why you’re looking for the longer, more emotive responses from your customers (and what to do with them!).
  • Michelle’s step-by-step process for turning raw customer language into powerful copy for headlines, bullet points and more.
  • How you can use your survey data to create your Content Plan.
  • A real-life example from Suzi’s customer language and how she’s applied that raw language to create powerful marketing copy.
  • And much more!

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> The REACH Retreat in Hawaii

-> Content Sells Episode 31 “How To Use Surveys to Discover Exactly What Your Customers Want - With Ryan Levesque”

-> Content Sells Episode 67 - Client Avatar Interviews Why You Need Them and How To Do Them

-> Michelle Pritchard from Aligned Business Consulting

  continue reading

260 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생