116 - Unlock The Secret to Consistent Content (Even Off Camera) Now!

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

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Staying consistent with video content, especially if you're not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to.

In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (aka raw footage), like using overlays and music, and easy-to-use video templates.

Top Takeaways
🔹Document, don’t perform—capture real moments to reduce pressure and ship more.

🔹Think in 3 simple ideas: what you’re doing, where to place the phone, what to show or tell.

🔹Turn clips into posts with one format: text-on-screen, voiceover with b-roll, or screen demo.

🔹Hook fast (first 1–3 seconds); keep caption lines short.

🔹Length guardrails: 7–20 seconds for quick tips; up to 60–90 seconds if you’re teaching.

🔹Voice over and music. Use no-lyrics tracks and keep music low so speech is clear.

🔹Real-life example works: “Mission Grill Possible” turned a rainy grill into a high-engagement post.

Chapters
00:00 The Power of Documentation
00:44 Transforming Everyday Moments into Content
01:05 Creating Engaging Video Posts
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