Content Jam: Content Marketing podcast

Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

Business Content Marketing Barry Feldman

Player FM - Internet Radio Done Right

36 subscribers

추가했습니다 nine 년 전

Barry Feldman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Barry Feldman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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The Agile Brand with Greg Kihlström®

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#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

10일 전27:12

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27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Content Jam: Content Marketing

공유

시리즈 홈•Feed

Barry Feldman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Barry Feldman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

A talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each short episode explores a significant tactic that makes content marketing effective.

… continue reading

38 에피소드

#Business #Content Marketing #Barry Feldman

Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

Content Jam: Content Marketing

36 subscribers

updated 6년 전

공유

시리즈 홈•Feed

Barry Feldman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Barry Feldman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

A talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each short episode explores a significant tactic that makes content marketing effective.

… continue reading

38 에피소드

#Business #Content Marketing #Barry Feldman

모든 에피소드

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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How Do You Develop Your Voice as a Writer? [38] 39:37

6 years 전39:37

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39:37

Barry and Andy key in on the ways to develop your writing voice. Lotsa' examples. Lotsa' great writers too.

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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When is Medium Quality Content Just Right? [37] 23:02

6 years 전23:02

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23:02

Fun one... In this edition, we challenge the idea that every piece of content has to be off-the-charts outstanding. Maybe it's okay for "okay" to do the trick sometimes?

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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Business Blogging Trends - 4th Annual Survey [36] 32:54

6 years 전32:54

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32:54

Andy and Barry review the results from Orbit Media's Fourth Annual survey of business bloggers and discuss blogging trends.

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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The Most Common and Costly SEO Mistakes [35] 38:44

6 years 전38:44

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38:44

Andy and Barry do a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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How to Create and Use Welcome Emails [34] 28:50

7 years 전28:50

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28:50

In this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your brand.

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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Are You Leveraging LinkedIn? [33] 33:01

7 years 전33:01

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33:01

Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes. inkedIn (and general social media) etiquette. Who do you connect with on LinkedIn?

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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Storytelling — How Much Does it Really Matter? [32] 29:52

7 years 전29:52

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29:52

Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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Non-Obvious Ways to Promote Your Content [31] 36:11

7 years 전36:11

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36:11

Andy and Barry reveal a long list of ways to promote your content, ideas you don't read in most blogs.

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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The Road to Recognition with Personal Branding [30] 26:33

7 years 전26:33

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26:33

In this episode, Andy and Barry discuss Barry's new book, The Road to Recognition, and share tips from it for developing your personal brand.

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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Simple Ways to Get Started with Content Marketing Metrics [29] 30:04

7 years 전30:04

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30:04

Some companies avoid measuring their content marketing efforts for fear of its complexity. In this episode, Andy and Barry present simple ways to get started with content marketing metrics.

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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How to Lose Friends and Not Influence People [28] 24:29

8 years 전24:29

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24:29

In this episode, Andy and Barry discuss how digital PR chumps hunting for backlinks sabatoge their success with useless outreach tactics to influential bloggers.

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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Examining Effective Processes for Creating Content [27] 23:30

8 years 전23:30

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23:30

In this episode of Content Matters, Andy and Barry look at effective ways to get your content created and published.

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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Building Your Content Marketing Team and Talent [26] 24:06

8 years 전24:06

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24:06

In this episode of Content Matters, Andy and Barry discuss the important things you need to consider as you expand your content marketing efforts and build your team.

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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Get More Bang for Your Buck By Repurposing Content [25] 24:51

8 years 전24:51

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24:51

Andy and Barry discuss the many benefits of repurposing content, explain many useful strategies for doing so, and discuss some great examples.

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Content Jam: Content Marketing

Content Jam: Content Marketing podcast artwork

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The Secrets of Successful Bloggers [24] 21:50

8 years 전21:50

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21:50

In this episode, Barry and Andy reveal the findings from Orbit Media's annual research about the tactics used by business bloggers—and which created the strongest results.

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