))
Partnerships & Gen Z and Millennial eCommerce with Alex Zachman
Manage episode 312531806 series 3237474
Blake Puryear and Engine Ecommerce에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Blake Puryear and Engine Ecommerce 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Show Notes
Content Plus Commerce Episode 11
Host: Blake Puryear Guest: Alex Zachman
On this episode Blake is joined by Alex Zachman of Old North Collective
[00:01:25] - background of Old North Collective
[00:04:00] - go to tools, toolsets for side builds, store builds, marketing, and analytics
[00:07:56] - stop doing just search engine marketing
[00:10:04] - leveraging non traditional marketing tactics to hit the Gen Z and millennial audience
[00:18:21] - value of partnership between agencies and platforms
[00:22:40] - What are some coming trends that will take people by surprise
Quotes from the Episode:
“If I do something by gut or feeling, I am doing it wrong.” [00:03:33]
“Advertising online typically is below 50% trust, mail if you do it well is 80 or 90% trust accuracy.” [00:08:40]
“When you are looking at non traditional social platforms, advertising ends up being a lot less expensive.” [00:11:07]
“The more personal you become with communication, the less you need to communicate.” [00:14:48]
Links:
Old North Collective - https://www.onc.design
Quantcast Measure ([https://www.quantcast.com/products/measure-audience- insights/))
Fullstory ([http://www.fullstory.com])
Qualtrics ([https://www.qualtrics.com/](https://www.qualtrics.com/))
What is Omnichannel? ([https://loyaltylion.com/blog/omnichannel-ecommerce](https://loyaltylion.com/blog/omnichannel-ecommerce))
Voxie SMS Messaging ([https://www.voxie.com/]
Headless Commerce ([https://www.digitalcommerce360.com/2018/12/05/what-is-headless-commerce-and-why-it-is-growing-in-popularity/
16 에피소드
공유
