Episode 56: The One About Social Media

Consultants Saying Things

Social media is a wonderful, terrible thing. It is a cosmos of tools that allow us to be our best or, perhaps more often, our worst. If we're a knucklehead in real life, Facebook can make us a louder knucklehead...

For consulting professionals, the use of social media is typically career related or career-adjacent. Given there are so many ways to engage, given the sheer amount of noise, given our own proclivities to react emotionally to things we read, how does a professional get their message out while avoiding the combative social trap?

I asked my friends Phil Yanov, Oliver Cronk and Whynde Kuehn what they thought. What are the right ways for professionals to leverage social media to connect, build a brand, share ideas, communicate and learn?

In this episode:

• Why should a professional care at all about social media?
• What are some ways to avoid the social media conflict zone?
• How does one cut through the noise on the socials?
• What are some tips on maintaining equanimity while still engaging?
• What are some common pitfalls to avoid and useful tips to employ?

There's some extra goodness in the outro. Hope you enjoy.

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