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How to Shop Smarter: Decoding Fashion’s Hidden Labels
Manage episode 503567275 series 2940236
Ian Peterman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ian Peterman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Fashion is one of the world’s most polluting industries 🌍 Can labeling & AI make it sustainable?
Host Ian Peterman sits down with designer Vicky Tsiachri to explore her A–E clothing labeling system, how transparency fights greenwashing, and why conscious design is key to reshaping fashion.
💬 Do you believe fashion labels can really change how people shop, or will fast fashion always win? Let us know below!
💡 What You’ll Learn:
Why fashion is the second most polluting industry
The truth behind fast fashion, greenwashing & overconsumption
How Vicky’s A–E labeling system empowers shoppers
The cultural gap between Greece & UK in sustainable design
How AI & 3D printing could reduce waste and overproduction
Why transparency builds trust and long-term profits in fashion
⏩ Jump to your favorite parts:
00:37 - Introduction to the Conscious Design Podcast
00:49 - Meet Vicky Tsiachri: A Journey into Sustainable Design
02:23 - Cultural Differences in Sustainability: Greece vs. UK
04:16 - Conscious Choices: Vicky's Sustainable Fashion Project
06:05 - The A to E Labeling System for Fashion
08:55 - Challenges in Sustainable Fashion and Greenwashing
15:47 - Consumer Behavior and Sustainable Fashion
21:53 - Promoting Conscious Design and Thrifting
23:30 - The Paradox of Fast Fashion and Sustainability
25:39 - Consumer Perception of Eco-Labeling
27:24 - AI and Sustainable Fashion Solutions
29:00 - Cultural Shifts and Fast Fashion
32:11 - The Role of Transparency in Sustainable Fashion
38:06 - The Continuous Journey Towards Sustainability
43:50 - Conclusion and Final Thoughts
About Vicky Tsiachri and “The Conscious Choice” Project
Vicky Tsiachri is a multidisciplinary designer and Creative Director specializing in fashion branding, digital engagement, and youth culture. Based in London, she holds an MA in Design from the University for the Creative Arts and is now a PhD candidate researching sustainable fashion through digital innovation.
Her project, “The Conscious Choice,” introduces a fashion labeling system (A–E grades) designed to help consumers make informed decisions while pushing brands toward greater transparency.
🔗 Connect with Vicky Tsiachri:
Website: https://www.vicky-tsiachri.com/
LinkedIn: https://www.linkedin.com/in/vicky-tsiachri/
Instagram: https://www.instagram.com/vicky_tsiachri
Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT
Learn more: https://www.consciousdesignhaus.com/
Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/
🤝 Let’s Connect:
Instagram: https://www.instagram.com/cdesignhaus/
TikTok: https://www.tiktok.com/@consciousdesign
LinkedIn: https://www.linkedin.com/company/conscious-designhaus/
X (Twitter): https://x.com/CDesignHaus
We help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.
💬 Do you believe fashion transparency can fix fast fashion—or is it too late? Comment below!
🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!
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