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I Think I Swallowed an Elephant: Behind the Book with Bryan Eisenberg (Part 1)
Manage episode 487277981 series 3474709
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New York Times bestselling author and conversion optimization expert Bryan Eisenberg joins Dennis Collins and Leah Bumphrey to share his incredible transformation story. From reversing diabetes without medication to discovering how personal authenticity drives business success, Bryan reveals the powerful connection between the stories we tell ourselves and the results we achieve.
Bryan and Jeffery's latest book is called: "I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build" and is available at Amazon: https://www.amazon.com/Think-Swallowed-Elephant-Stories-Success/dp/1932226249?sr=8-1
Key Takeaways
• Health drives business performance - Bryan's journey from 277 pounds and diabetic blood sugar levels to optimal health in just 4 months demonstrates how physical transformation enables mental clarity and business success
• Authentic storytelling beats polished personas - Vulnerability and genuine human experiences create deeper connections with customers than carefully crafted marketing messages
• Simple habits create massive results - A 10-15 minute walk after each meal can stabilize blood sugar, reduce aging, and improve overall health and cognitive function
• Stories must evolve with your life - When your motivating story no longer aligns with who you are, it creates friction and prevents progress in both health and business
Resources & Links
Books Mentioned:
- "I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build" by Bryan Eisenberg & Jeffery Eisenberg
- "Waiting for Your Cat to Bark" by Bryan Eisenberg & Jeffery Eisenberg with Lisa T. Davis
- "The Rice and Beans Millionaire" by Bryan Eisenberg & Jeffery Eisenberg
Episode Timestamps
00:00:00 - Introduction and Bryan's impressive credentials
00:02:54 - The personal transformation story begins
00:08:17 - Weight loss journey and family motivation
00:11:28 - Business challenges and health decline during COVID
00:14:23 - The shocking blood test results and diabetes diagnosis
00:18:53 - Choosing personal responsibility over medication
00:22:00 - Reversing diabetes naturally in 4 months
00:24:36 - The simple post-meal walking habit that changes everything
00:26:27 - Understanding glycation and the aging process
Connect with Our Hosts
Dennis Collins
Leah Bumphrey
Guest Bio
Bryan Eisenberg is a multiple New York Times bestselling author and internationally recognized authority in online marketing and conversion optimization. He's been featured as a media expert on CNN and in the New York Times, and has helped thousands of companies including Google, Chase, Hewlett Packard, NBCUniversal, GE, WebEx, and Dell achieve dramatic improvements in their conversion rates and sales. Along with his brother Jeffrey, Bryan has authored several bestsellers including "Call to Action," "Waiting for Your Cat to Bark," "Always Be Testing," "Buyer Legends," and "The Rice and Beans Millionaire."
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