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066 How Selling with Purpose Drives Better Business Growth
Manage episode 450280184 series 3474709
Sales RX and Wizard of Ads Employee Optimization, Sales RX, and Wizard of Ads Employee Optimization에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sales RX and Wizard of Ads Employee Optimization, Sales RX, and Wizard of Ads Employee Optimization 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Introduction:
Are you struggling to balance profit goals with making a meaningful impact? In this eye-opening episode, Dennis Collins and Leah Bumphrey, joined by producer Paul Boomer, explore why businesses that prioritize purpose over profit often achieve greater success in both areas. Drawing insights from Lisa Earl McLeod's "Selling with Noble Purpose," they reveal how this approach transforms sales performance and company culture.
Key Takeaways:
- Salespeople focused on making a difference in customers' lives consistently outperform those solely focused on hitting sales targets
- Purpose-driven organizations experience better employee engagement, easier recruitment, and stronger customer relationships
- Implementing a purpose-driven approach requires leadership commitment and organizational alignment
- The shift from profit-first to purpose-first thinking can lead to sustainable business growth
Timestamps:
00:00:00 - Introduction and episode overview
00:02:15 - The concept of noble purpose in business
00:05:30 - Research findings on purpose-driven sales
00:08:45 - Real-world examples and case studies
00:12:30 - Implementation strategies
00:15:45 - Leadership's role in purpose-driven organizations
00:18:20 - Measuring impact and results
Connect with Our Hosts:
Dennis Collins: https://wizardofads.org/partner/dennis-collins/
Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/
About Our Producer:
Paul Boomer brings extensive experience in business growth strategies and has helped numerous organizations implement purpose-driven approaches, achieving remarkable results including a case study of 32% year-over-year growth over six years through purpose-driven leadership.
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