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Ancient Wisdom for Modern Sales: Aristotle's Persuasion Secrets
Manage episode 443431717 series 3474709
Sales RX and Wizard of Ads Employee Optimization, Sales RX, and Wizard of Ads Employee Optimization에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sales RX and Wizard of Ads Employee Optimization, Sales RX, and Wizard of Ads Employee Optimization 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Unlock the secrets of persuasion with Dennis Collins and Leah Bumphrey as they explore Aristotle's timeless techniques for effective communication in business. Discover how mastering pathos, logos, and ethos can revolutionize your sales strategies and skyrocket your small business success.
KEY POINTS
- Understand the critical balance of pathos (emotion), logos (logic), and ethos (credibility) in persuasive communication
- Learn how to craft compelling stories that incorporate all three elements for maximum impact in sales presentations
- Discover techniques for tailoring your persuasion approach based on your audience's social style
- Explore the benefits of daily check-ins for effective sales team management
TIMESTAMPS
00:00:00 - Introduction to Aristotle's persuasion techniques
00:01:15 - Breakdown of pathos, logos, and ethos
00:03:30 - The importance of balancing all three elements
00:06:45 - Real-world examples of persuasion fails
00:09:20 - How to audit your presentations for effectiveness
00:12:00 - Daily check-ins for sales team management
LINKS
• Dennis Collins: https://wizardofads.org/partner/dennis-collins/
• Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/
BIO & BACKGROUND
Dennis Collins and Leah Bumphrey are seasoned business coaches and hosts of the Connect & Convert podcast. With years of experience in sales and marketing, they bring a wealth of knowledge to help small business owners and entrepreneurs enhance their communication skills and drive growth.
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