Ep 75. RERUN! How do you talk about going green?

Communication Strategy That Works podcast

This week’s podcast is inspired by my two days at a vast built environment event in Leeds, UK.

I ran the Beyond Net Zero pavilion for a client of mine UKBCSD (UK Business Council for Sustainable Development)

It was an inspiring two days of 15 talks covering everything from how we create a world for everyone to materials and data in buildings and thinking about building less so we can catch up on our carbon challenges as a sector. Communication was a strong point as well not just in our tent but across the conference and it made me think that we have a job to do to support this epic challenge for businesses and places.

This episode was originally published after COP26 around six months ago last year, where I reflected on the communication challenge and responsibility we have as communicators to help with this topic.

We can't keep having the same conversations; we need action, and communicators have a role to play in enabling businesses to do that.

Links mentioned in this episode:

First published on LinkedIn live event 'It's a B2B comms thing' watch it here: https://www.linkedin.com/video/event/urn:li:ugcPost:6860905845253779456/

https://greenclaims.campaign.gov.uk/

https://www.cpicode.org.uk/news/code-for-construction-product-information-and-guidance-published/

Further listening: Episode 43. 6 steps to manage potential reputation issues

Grab your FREE 6-step guide to reputation issues management (also here: https://bit.ly/6StepGuideIssuesNoTissues)

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