BIGGEST RISK with DeLisa Guerrier

Commercial Real Estate Pro Network

J Darrin Gross

I'd like to ask you to DeLisa Guerrier a, what is the BIGGEST RISK?

DeLisa Guerrier

Well, I think that there is a huge risk in what we do every day by, you know, investing capital into ever changing markets. And, you know, each project is different as to how much capital that is, and, and, you know, it is a risk. I mean, real estate investing is a risk in itself. And that's what, that's what ours isn't, you know, I, I'll tell you how, how I look at it, markets change, just like what we're in right now. And there was this profound lesson that I learned when I was in college, and I'll share it with you. My sister and I were driving from California to Nashville, we just got our brand new cars. It was my second year of college, and my mom was driving the car in front of us. And she and I were taking turns driving mine. And we came through some place in Oklahoma or something, and there was this huge, big storm. So we caught my mom and we said, what do we do, you know, do we pull over and she said, We're gonna keep moving, we're gonna move slow, we're gonna move cautiously. But we're gonna keep moving. And when we got out of it, she said, if we'd stopped, we'd still be in the storm. And that is how I look at market shifts. That is how I look at, you know, our risk taking it's, we move, we move cautiously, we pay attention, and we, you know, don't don't make any sudden, sudden movements. But, um, you know, we keep moving. So